By João Ferreira

  1. 4 Months as a Ginetti

    When I first started running usability tests and conducting interviews, I didn’t know what the hell I was doing.

    On May 29, 2020
  2. How to run Usability Tests with small teams: Crediflux

    It's still common to hear designers or product managers saying they'd like to run usability tests on their projects but "it just takes too much time" or that they "don't have the budget for it". If you've been reading about this topic, then you already know you don't need to have massive resources to run tests on your products, and even more importantly, the outcome heavily outweighs the investment. Steve Krug's book titled "Rocket Surgery Made Easy" kinda plays with this wrongful stereotype and it offers a practical, [step-by-step guide](http://www.sensible.com/downloads/checklists.pdf) to run a successful Usability Test.

    On May 4, 2017
  3. Educating for design: Design discipline

    Over the last 4 years, I've had the pleasure of helping out designers on their first experiences in the web. Typically they come with a lot of questions and insecurities, usually all concerning two things: Typography and colors.

    On October 19, 2016
  4. A rollercoaster called Mirror Conf

    Imagine you decided to organize an international conference starting 7 months from now. If you've ever been involved in organizing something like this, you know what I'm talking about. Going through all the bureaucracies and logistics, in a race against time. Imagine you'd optimistically planned for around 200 attendees and you had only sold around 50 tickets about a month and a half away from the conference. Picture your budget being vibrant red with those 50 tickets, and the pressure mounting.

    On October 17, 2016
  5. Educating for design: Context, context, context

    As designers, we get to learn new things every day. Most of them are usually related to the way we discuss design with others, which tends to be a bit chaotic most of the times. Although I'm far from being an expert in these matters, I've come a long way since my fresh-out-of-college design years and I'd like to share some of the little things that we can do/say/think to communicate better with the rest of the team.

    On September 15, 2016
  6. From Client to Partner

    Starting a fresh, new project is a wonderful feeling. It is immaculate, filled with ambitious expectations, with an endless world of exciting possibilities that tingle our creative brains.

    On August 2, 2016
  7. Team-shared Responsibility

    On May 16, 2016
  8. Culture Design

    ![file](https://subvisual.s3.amazonaws.com/blog/post_image/99/image-1458578163461.jpg)

    On March 21, 2016
  9. Why Subvisual?

    Rebranding our company was our biggest challenge yet. Figuring out how to convey our values and ambitions through a new brand while honouring our roots was frightening.

    On July 6, 2015
  10. For Makers

    There's only so much you can do in life. Your time is limited, as well as your focus and your energy.

    On December 10, 2014
  11. Why you should care about Design

    Design is a way of thinking, a way of looking at things and trying to understand them and to find a different, better way of achieving something. Not everyone is a designer but everyone would benefit from having a design perspective, a sort of disruptive approach to the world, a non-conformed state of mind. It’s about being critical and brave enough to do things differently.

    On July 1, 2014
  12. Adapting education to the way we learn

    When we started out [Creators School](https://cs.groupbuddies.com/), I got this scary feeling that we were way out of our league, like we didn't have the experience to teach anyone about anything. But as soon as I got over the panic stage, I got excited about the idea of taking a different approach at teaching. So I did a lot of research about education in order to discover new approaches to teaching and better understand how people embrace learning, how to get them 'in the zone'. I came across some interesting concepts that I'd like to share, to contribute for this fascinating subject that is so critical to our future.

    On June 18, 2014
  13. Designer's secret sauce

    When you ask someone about the main ingredient of a good design, most people will probably roam around concepts such as usability, functionality, cleanliness or the one that get’s thrown around most often: simplicity.

    On February 11, 2014
  14. Design solutions, not decorations

    On January 17, 2014
  15. Talking about design @ Explorers Festival

    It was nearly 9:30 on the cold morning of November 7th, when Zamith and I departed from Braga, to attend the [Explorers Festival](http://explorersfestival.com) in Lisbon, where we were expected to give a talk each, at 2PM.

    On November 19, 2013
  16. Open your HTML/CSS to Developers

    Have you ever showed your HTML/CSS to a Developer?

    On October 23, 2013