This page will introduce you to the basic elements of our identity system: logo, symbol, and color palette. Understanding these guidelines is essential to building a concise and unforgettable Subvisual brand experience.
The logo is composed by the symbol and the following text.
The logo is always used in one colour version. These are the logo primary versions and should be used in all instances, unless the use of colour
is restricted.
The symbol is to be used when there is limited space for the full logo to be present or in social media assets.
This version is to be used in cases where there is no possibility of using the primary versions of the logo.
Primary
These are our go to brand colours for all matter.
HEX
#FFFFFF
RGB
255,255,255
HEX
#045CFC
RGB
4,92,252
HEX
#2421AB
RGB
36,33,171
Secondary
The second level of colours is reserved for specific situations to expand the brand, for example on the website and in the materials where you’d like to use other colours.
HEX
#403F4C
RGB
64,63,76
HEX
#9563FF
RGB
149,99,255
HEX
#F3809C
RGB
243,128,156
